When you choose a price for your iPhone app, you have to make some very important decisions. Your price is one of the first things potential buyers will look at in the App Store and can make the difference between an average performer and a best-selling app.
How do you decide what your app price should be? We’ll help make your decision a little easier by giving you the top questions to ask yourself:
Should my app be free? There are really only two prices that matter on the App Store: free and not free. If you have a free app, people do not need to think about their purchase because there is no risk and no regrets.
What do similar apps sell for? Take a look at your competition. If you sell an app that is similar to several others, you can stand out by keeping your price below theirs.
How much is my app worth to my customers? Ask yourself what benefit the app is bringing to the people who use it. The stronger the benefit, the more you can charge.
How much better is my app than free apps? It will be tough to set a high price if your paid app is too similar to free apps already available.
Will I want to offer discounts later? If you think you might hold a sale later (which can be a great way to boost your sales), do not set your app price too low.
As you have seen, picking the right price is a critical part of marketing iPhone apps. Choosing a price may not be easy, but it is also not set in stone. Keep an eye on your sales and competition to make sure you always have the perfect price.
You made an iPhone app — but can you sell it? Discover easy ways to drive sales of your iPhone applications with the Marketing Your App blog. Get our free guide with tips that can help your app stand out and make more money. Visit http://www.marketingyourapp.com